American Apparel

A successful slogan can be just as important to a brand as the brands name.

In many cases you will be able to identify the brand by the slogan it uses alone.

'Just do it'

'Taste the rainbow'

'The worlds local bank'

'It's good to talk'

'Because I'm worth it'

Using existing adverts I am looking at how slogans can enhance the message and the brand.

American Apparel is a clothing manufacturer in the USA. 

It's factory is based in LA and it does not outsource its production to countries with cheap labour.

American Apparel has been praised for its marketing in the past. They tend to not use professional models and use models who work and shop in their stores. 

The adverts are usually sexually provocative and feature a female in very little clothing.

I believe that American Apparel should advertise their ethical standards, i feel they can do that without losing the provocative image that has become the staple of their adverts to date.

I have created the slogan 'ethically made, unethically worn' and used it with existing images.