Heinz Baked Beans

Heinz Baked Beans were launched in 1901 and have become so much a part of our culture that during the war they classified as an 'essential food' by the Ministry of Food during war time rationing.

They already have the slogan 'Heinz Means Beans'.

People will add beans to any meal to create another meal out of it. I was interested by how versatile beans were.

Beans can be a main meal, a snack or a side dish. They can be eaten at breakfast, lunch or dinner.

Playing on this I have used a new slogan to highlight that beans means different things to different people.