By showing just their first names in front of a playing surface that could be found in any city, it reminds us that these people are just people.
For example in the basketball advert i have created below, the first name is Michael. Because the brand 'Michael Jordan' is so closely linked to Nike you know straight away who the advert is referring to even though we all know someone called Michael.
The 'Who Next' slogan is almost challenging the consumer to become the next great sports person.
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